Your brand is terrifically important, right? So it’s crazy to let it get smeared in a crisis.
You wouldn’t believe how many aren’t ready for the unexpected, or the price they pay because of it.
A recent study shows that:
- 28 percent of crises spread internationally within 1 hour. Yes, in just 60 minutes, your bad news can be broadcast around the world.
- On average, it takes organizations 21 hours – nearly a full day! – to issue their first meaningful response.
- A year later, more than half have yet to recover to pre-crisis levels of consumer confidence.
That’s why we say – emphatically – that crisis communication planning is vital to your organization’s health.
First Class Communication offers schools and other organizations a crisis management tool – FirstWord – that allows you to react to a crisis in a timely, effective and compassionate manner.