Arkansas Preschool Plus, initially named Lifelong Learners, strengthens preschool education by supporting private preschool owners, staff and parents. Their success in Conway begged replication in other communities.
Before taking their model statewide, the leaders of Lifelong Learners wanted to solidify its brand. After completing communication research, we worked with them to develop a new name, tagline, logo, color palette, font set, affiliate naming structure and messaging.
First Class Communication will continue to provide communication strategy and public relations support for Arkansas Preschool Plus.